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I’ve started reading a wonderful (Italian) book drawing similarities between the design process and translation paradigms – Design è Traduzione. In a word: 📐 designers act as 📚 translators by moving and transitioning among different linguistic worlds, different materials, different techniques and technologies, different forms and functions, different media and formats. 👉🏻 They interpret …

Is it possible to create word palettes just as you do with color palettes? 🎨 I think it is! 📔 Word palettes can be described as collections of words or phrases that evoke certain feelings or ideas. In a way, they are automatically created when selecting a “bouquet” of adjectives for color books and …

Industrial machines, plants, and equipment in general (e.g. those manufactured by many of my clients, intended for surface treatments of any kind, from shot blasting to coating) are certainly a bit more difficult to make “attractive” to buyers than (many) other products. 👉🏻 Here are my tips for communication in this field: …

Good color design is nuanced! Have you ever thought twice about sweeping statements like “green represents hope” or “red is a warm colour”? Sadly, many designers and architects haven’t, because their colour education never went beyond the trivial. But how we combine colours and the scale at which we use …

💬 How do you make paint talk?In the paint & coatings sector, communication is not an easy matter. 🎯 On the one hand, you need to be 100% clear and hyper-detailed when pointing out your product’s technical characteristics and performance features. 🎨 On the other hand, when it comes to writing about its aesthetic properties, its …