Chiara Foppa Pedretti

Blog

Interview: “Women revolutionising the surface treatment industry”

“La rivista del colore”, the publisher or “Verniciatura Industriale”, a specialist magazine with which I have been collaborating for a few years now, chose to include me in a shortlist of women who stand out in the male-dominated environment of the industrial coating and surface treatment sector. Here is what …

Words in design

Have you ever realised that the words used to describe a designer’s work are often the same used for a translator’s work? MediationNegotiationInterpretationMetaphorsTranslation of a concept into a visual productLanguagesVerbal/visual referencesCodesRewritingImitation In design, there is no source language, but something (a concept, an idea, a need) to be interpreted and finally translated …

“Design IS translation.”

I’ve started reading a wonderful (Italian) book drawing similarities between the design process and translation paradigms – Design è Traduzione. In a word: 📐 designers act as 📚 translators by moving and transitioning among different linguistic worlds, different materials, different techniques and technologies, different forms and functions, different media and formats. 👉🏻 They interpret …

Word palettes

Is it possible to create word palettes just as you do with color palettes? 🎨 I think it is! 📔 Word palettes can be described as collections of words or phrases that evoke certain feelings or ideas. In a way, they are automatically created when selecting a “bouquet” of adjectives for color books and …

How do you market machinery?

Industrial machines, plants, and equipment in general (e.g. those manufactured by many of my clients, intended for surface treatments of any kind, from shot blasting to coating) are certainly a bit more difficult to make “attractive” to buyers than (many) other products. 👉🏻 Here are my tips for communication in this field: …

A dictionary of colors

I am not an expert in linguistics.But I love words, I’m fascinated by their etymology, and I love serving the world of colour. 🎨 That is why, starting from a series of posts on LinkedIn, I conceived a Small Rational Dictionary of Colours 🌈 [only available in Italian at the …

The POLISHED Business English Workbooks

You already know English, but you sometimes think you could take a small step forward and “polish” it a little bit to stand out in your business environment… right? As a technical translator and business English tutor, I’ve created the “POLISHED Business English Workbook” series to share useful knowledge and …

How do you make paint talk?

💬 How do you make paint talk?In the paint & coatings sector, communication is not an easy matter. 🎯 On the one hand, you need to be 100% clear and hyper-detailed when pointing out your product’s technical characteristics and performance features. 🎨 On the other hand, when it comes to writing about its aesthetic properties, its …