💬 How do you make paint talk?
In the paint & coatings sector, communication is not an easy matter.
🎯 On the one hand, you need to be 100% clear and hyper-detailed when pointing out your product’s technical characteristics and performance features.
🎨 On the other hand, when it comes to writing about its aesthetic properties, its visual and possibly tactile effects, or the color range available… Well, that’s a whole different kettle of fish, isn’t it?
‘Cause it’s at that point that you need to translate sensory perceptions into words. Through descriptions that are brimming with intriguing adjectives, though evocative storytelling, through juxtapositions and comparisons.
🖼️ All of which, of course, should perfectly match and smoothly complement your visual communication elements: palettes, photos, videos…
They should all work in synergy to make your product truly shine.