So, let’s get immediately to the point: what’s transcreation? Transcreation = translation + copywriting Basically, I take your original text, I translate it, and then I revise/rewrite/revolutionise words, sentences, and paragraphs to make sure it stays true not to the original wording, but to the originally intended impact. I do …
Sometimes, you want to hire a translator because you need one stand-alone text written in another language. That’s all. And that’s perfectly fine. But it can still be overwhelming if you don’t know where to start. And what if what you actually need is to start a journey to localize …
One of my first long-standing clients was a global leader in the production of surface treatment equipment. The German parent company had started creating a bunch of marketing material; they wrote all texts in German and translated everything into English in-house. The Italian branch, located near Milan, needed to translate …
