So, let’s get immediately to the point: what’s transcreation? Transcreation = translation + copywriting Basically, I take your original text, I translate it, and then I revise/rewrite/revolutionise words, sentences, and paragraphs to make sure it stays true not to the original wording, but to the originally intended impact. I do …
Sometimes, you want to hire a translator because you need one stand-alone text written in another language. That’s all. And that’s perfectly fine. But it can still be overwhelming if you don’t know where to start. And what if what you actually need is to start a journey to localize …
👉🏻 Why did I choose to serve the coating and surface treatment industries? 🎨 They literally shape and color the world around us, from the smallest object to the biggest structure. 🌱 They have a huge potential in terms of circular economy, waste reduction, and green technology. 🚧 They are crucial to the safety of us all, from corrosion …
In the translation sector, as in every other industry, you may find people embracing new technologies and people diminishing their importance or even fearing them. Truth is, machine translation (MT) is here to stay. Basically, that is the automated translation of texts through computer software. Of course, the first things …
Back when I was 18, I didn’t have any dream job. Only two things were clear in my mind: I’d have preferred to avoid any 8-5 job and I loved languages (especially Latin, which I had studied in high school). That’s why I ended up choosing a Linguistic and Cultural …
As a technical translator, I handle documents about several different industries. However, a particular sector accounts for most of my translations. And that’s the surface treatment and coating one. To be honest, I entered this market completely by chance. I knew someone working for a global leader in the production of surface …
One of my first long-standing clients was a global leader in the production of surface treatment equipment. The German parent company had started creating a bunch of marketing material; they wrote all texts in German and translated everything into English in-house. The Italian branch, located near Milan, needed to translate …
This morning, I translated a brief article about a manufacturer of robotized metal cutting/grinding stations. Apparently, one of its strengths is that all its systems are tailor-made based on customer needs. Their customization method is pretty simple, yet very interesting. They have developed a standard layout for all their systems, …
You have a doc to translate. You’ve decided to try and hire a freelance translator like me, or to ask for a quote from a translation agency you found on Google. But then, you didn’t like the idea of letting them read your company’s stuff. Or the quote was much …
Technological advances have led to unprecedented changes in translation as a means of interlingual communication. – International Journal of Communication 10(2016), 947–969 Two main developments have been changing the world of translation, in the last few years: computer-assisted translation (CAT) tools and machine translation (MT). CAT tools allow creating translation …
